APPROACH
...focuses on both the User Experience Design component and the business needs. Providing you with the User Experience diagnostics that will ensure you a site or application that is not only usable but translates into a pleasant User Experience. The User Experience that not only impacts your revenue but is the basis for the Brand Identification.
ESSENTIAL BENEFITS OF INTEGRATING THE USER EXPERIENCE DESIGN PRINCIPLES:
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Avoiding unnecessary product features
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Improving the usability of the system and therefore its acceptance by customers
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Incorporating business and marketing goals while catering to the user
No two people are alike; no two projects are alike.
User research goes hand in hand with user experience design.
There is no exclusion of one from the other. It begins with the ux research that naturally translates into the ux design. The findings of the research serve as the template to the blueprints of each particular project.
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UNDERSTANDING
...deeply understanding the need or the core problem of the clients. The roadmap to bring it all to fruition is the User Experience Strategy. This allows to create solutions across every platform that will work. There is no gamble, and no loss of communication, as part of the process. The goal is always to create the best strategy, based on the best understanding of the client's business, which will set them apart and give them the tools they need to succeed well into the future. It is ultimately the marriage of the business and user's needs.
Next is understanding their audience and communicating the valuable benefit for them in a transparent and clear manner through simple messaging and intuitive sites or applications.
This is only possible by applying the principles of psychology and perception in order to create useful and efficient experiences with simplicity that result in signature styles that make the brand.
As of 2024, approximately 97% of Americans own a mobile phone, with 85% of those being smartphones. This translates to around 280 million smartphone users in the U.S. (ConsumerAffairs) (Pew Research Center). The demographic distribution shows high ownership rates across various age groups, with 97% of adults aged 18-29 and 97% of those aged 30-49 owning smartphones. Ownership slightly declines with age, with 89% of those aged 50-64 and 76% of those 65 and older owning smartphones (Pew Research Center).
STATISTICS
THE REVOLUTION IS HERE
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Before the iPhone, there was talk of a "connected world" with a singular device linking consumers to banks, retailers, and each other.
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This device was envisioned as a transformative tool for interaction and shopping.
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The iPhone initiated the smartphone revolution, fulfilling this vision.
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Businesses now reach customers through mobile websites, smartphone apps, and location-aware searches.
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The mobile revolution has dramatically changed the way business is conducted.